Brilliant or complete coincidence?

This is the new advertisement for the VW hybrid (yes, well done, but that’s something Toyota have been doing for twenty years, so let’s not get over-excited about the news value here).

We all love a good villain, but the question is this: are VW acknowledging that, after the emissions scandal, they are (or were) Public Enemy no.1 and playing a delightfully mischievous game around that?  Or is it just a coincidence?  I like to think it’s a wonderful piece of self-deprecation.  And if that’s the case, I’ll forgive them for being so close to the idea Jaguar used recently.