I reckon if half the ingenuity that currently goes into designing golf equipment and skiwear went into addressing poverty and hunger, perhaps we would’ve made bigger inroads than we have. The creativity and general brilliance dedicated to solving ‘first world problems’ is mind blowing. My agency has just released an iPhone app which allows me to order a coffee (free, naturally) remotely from our barista. He runs a kiosk twenty paces or so away from my desk. I tap once to open the app and once to choose my preference then I receive a notification a few minutes later to tell me it’s ready. I’m loving it, as the saying goes. Admittedly I do have to go and fetch it – but I’m working on that.