Close, but no cigar

The Football World Cup (I can’t bring myself to call it the FIFA World Cup, as we’re supposed to nowadays) should be a fantastic opportunity for brands. In particular, it’s a place to borrow the passion and energy of the thing we all get most excited about.  No, not street-fighting and British self-loathing; I’m thinking of the football.

In the past, Adidas had its moments but Nike was King of the World Cup ad – despite not being a sponsor – clever eh?  More recently Beats by Dr Dre has excelled.

But Beats’ new 2018 version is a big disappointment.  It has many of the elements: big names; check, cool track, check, flashbacks, flash forwards, check, underdog story; check …..etc and so on.  But no banana; you just don’t end up caring one way or the other.

 

There’s still time for someone to step in and save the day with a new blockbuster.  In the meantime, let’s just luxuriate in the sheer amazing-ness of the last Beats World Cup ad from 2014.

 

 

That’s better.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s