The Future’s Orange

Interesting presentation this morning by Matt Locke of ‘Storythings’ at Brandwatch’s NYK Conference.  Among other things, Matt tells how media has transformed from ‘The Schedule’ to ‘The Stream’ rejecting the shift from mainstream to social media, among other trends.

The Schedule was characterised by four qualities: it” synchronised, homogeneous, regulated and scheduled.

The Stream on the other hand embodies different qualities: it’s personalised, mobile, de-contextualised and endless.

It’s the de-contextualised nature of social media in particular that makes fake news such a threat and so insidious.

My favourite observation was that FDR was the first president who “got” TV.  He understood the nature of The Schedule.  You know where this is going now.  Similarly, Donald Trump is the first President who “gets” The Stream.

The futures not bright.  The future is orange.  Be very afraid.

 

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