Food Dancing

This feels like an important new development in the world of advertising.  After a billion years settled at the home of all things grown up and civilised – AMV – Sainsbury recently moved its advertising to the home of all things yoof -Wieden & Kennedy.

The result is ‘Food Dancing’.  On first viewing, it feels a bit like a student’s speculative reel for his first proper advertising job interview.  One or two visual cliches have sneaked in when no-one was looking.  Overall though, it does just what the nice but mundane supermarket needed – it gives it an injection of fun energy.  On reflection, I think I’m a fan.

 

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