The Tale of Tom

I fear I may have to revise my preconceptions of fashion retail marketing.  Many years ago I worked briefly for one of Burberry’s agencies and I confess I became rather sceptical.  The brand’s presentation seemed a bit one-dimensional, and a bit too much like every other high-end fashion brand.  So I was interested to see their new Christmas film.  The title makes it sound like something written by Beatrix Potter, but I have to say I rather like it.

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