I fear I may have to revise my preconceptions of fashion retail marketing. Many years ago I worked briefly for one of Burberry’s agencies and I confess I became rather sceptical. The brand’s presentation seemed a bit one-dimensional, and a bit too much like every other high-end fashion brand. So I was interested to see their new Christmas film. The title makes it sound like something written by Beatrix Potter, but I have to say I rather like it.